HEALPS

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Positioning the Alpine region as globally attractive health promoting place

Tipologia: Call ARPAF (EUSALP)
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Finanziamento

Ente Finanziatore: Parlamento Europeo
Finanziamento: 90%
Budget totale di progetto: 250.000 €
Budget Fondazione TAV: 60.000 €

Durata

1 gennaio 2018 – 1 giugno 2020

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Funding

Funding Body: European Parliament
Funding: 90%
Total project budget: 250.000 €
TAV Foundation Budget: 60.000 €

Duration

January 1, 2018 – June 1, 2020
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Partner:

• ITG Salzburg – Austria (Leader), agenzia di sviluppo regionale per lo sviluppo
  di politiche legate all’innovazione tecnologica
• Paracelsus Medical University Salzburg – Austria
• Fondazione Cluster TAV – Italia
• Hochschule fur Technik und Wirtschaft Chur – Svizzera, Università di scienze applicate

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Osservatori/Viewers:

• CREA (Consiglio per la ricerca in agricoltura e analisi dell’economiaagraria – Council for Agricultural Research and Analysis of Agricultural Economics)
• Bavarian State Institute for Agriculture (LfL) “Institute for business economics and agricultural structure (IBA)” ( Germany)
• Ministry of Education, Science and Sport, (Slovenia)
• Deggendorf Institute of Technology (Germany)

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SINTESI

Contesto: EUSALP – Sottogruppo “Health Tourism”

L’arco alpino, unico nelle sue risorse naturali, risulta un contesto privilegiato per la promozione del turismo della salute. Grazie alle peculiarità del contesto geografico, l’arco alpino è in grado di fornire diversi strumenti e risorse, utili a promuovere la salute dell’individuo, a prescindere che sia affetto da patologie o che voglia semplicemente incrementare le sue condizioni di salute.

Obiettivo

L’obiettivo del progetto è quello di fornire delle linee guida per l’implementazione di azioni volte a promuovere il turismo della salute nell’arco alpino, partendo dalle opportunità offerte dal contesto naturale dello stesso e focalizzandosi sull’uso delle nuove tecnologie a servizio del turismo della salute. Tali linee guida saranno disponibili per i partner di territorio e base per la creazione di prossimi bandi.

Ruolo Fondazione Cluster TAV

La Fondazione si posizione come leader del WP5 legato all’identificazione e all’analisidelle tecnologie esistenti in grado di monitorare i parametri di salute dell’individuo in relazione alle risorse naturali dell’arco alpino, che il WP1 avrà individuato come di interesse in grado di influenzare la salute delle persone.
Le tecnologie verranno inoltre analizzate e testate quali strumento in grado di permettere all’utente finale di visualizzare, nel concreto, i benefici che il territorio può apportargli. Il fine, oltre a quello di promuovere lo sviluppo e l’uso delle tecnologie al servizio dell’utente è anche quello di analizzare i fattori motivazionali in grado di spingere l’utente a scegliere questo tipo di vacanza.
La Fondazione coinvolgerà i Partner ed i territori interessati. Il supporto scientifico/ metodologico verrà principalmente da Politecnico di Milano, Dipartimento di Ingegneria Gestionale e CNR ITIA – EVA.

Possibili ricadute del progetto sul territorio

Le ricadute ipotizzate si situano principalmente su due aspetti, che in ottica sistemica, hanno ricadute positive sull’attrattività del territorio e si influenzano l’un l’altro:

• Crescita economica del territorio: che avviene attraverso l’incremento di attrattività del turismo nei territori dell’arco Alpino, di cui anche Regione Lombardia è provvista e che si traduce in una maggiore richiesta di operatori per i servizi del turismo.
• Promozione di una cultura del benessere: sia in ottica di prevenzione che, possibilmente, in futuro, di cura. In questo senso va ad incrementarsi l’attrattività di Regione Lombardia come territorio di riferimento per la promozione della salute delle persone.

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SUMMARY

Context: EUSALP – Subgroup “Health Tourism

The Alpine arc, unique in its natural resources, is a privileged context for the promotion of health tourism. Thanks to the peculiarities of the geographical context, the Alpine arc is able to provide various tools and resources, useful to promote the health of the individual, regardless of whether he/she is affected by diseases or simply wants to increase his/her health conditions.

Objective

The objective of the project is to provide guidelines for the implementation of actions to promote health tourism in the Alps, starting from the opportunities offered by the natural context of the same and focusing on the use of new technologies at the service of health tourism. These guidelines will be available for partners in the area and will be the basis for the creation of future calls for proposals.

Role of Cluster TAV- Tech For Life

The Foundation will be the leader of WP5 related to the identification and analysis of existing technologies able to monitor the health parameters of the individual in relation to the natural resources of the Alps, that the WP1 will have identified as of interest able to influence the health of people.
The technologies will also be analyzed and tested as a tool that allows the end user to visualize, in practice, the benefits that the territory can bring him. The aim, in addition to promoting the development and use of technologies at the service of the user is also to analyze the motivational factors that can push the user to choose this type of vacation.
The Foundation will involve the Partners and the territories concerned. The scientific/methodological support will come mainly from Politecnico di Milano, Department of Management Engineering and CNR ITIA – EVA.

Possible effects of the project on the territory

The hypothesized effects are located mainly on two aspects, which in a systemic perspective, have positive effects on the attractiveness of the territory and influence each other:

Economic growth of the territory: which occurs through the increased attractiveness of tourism in the territories of the Alpine arc, of which Lombardy Region is also provided and which translates into a greater demand for operators for tourism services.
Promotion of a culture of wellbeing: both in terms of prevention and, possibly, in the future, of care. In this sense, the attractiveness of the Lombardy Region as a reference area for the promotion of people’s health is increasing.
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